Search Engine Marketing Services

We connect the dots between the different search engine marketing (SEM) services: search engine optimization (SEO), search engine advertising (SEA) and social media marketing (SMM).

We offer complete search engine marketing services for national and international companies and organizations across all business sectors. All our services are aimed at strengthening our clients' competitiveness and winning them new customers by raising awareness of their services and products.

Search Engine Optmization

We help our clients to structure their information and data so they are easily accessible, usable and portable - not only for users but also search engine bots and Internet devices - the essence of search engine optimization.

Search Engine Advertising

We work with Google™ AdWords to manage our clients' performance oriented PPC campaigns. We specialize in Multivariate Keywords Testing, Performance Optimization, CRO, LPO and improving Google™ Quality Score.

Social Media Marketing

Through networks such as StumbleUpon, Delicious, Digg, YouTube, Twitter or Identi.ca, we use our decade-long experience to help our clients master social media marketing tactics that compliment their SEO and SEA strategies.

How We Work

We place search at the center of our work as it plays the dominant role in online user behavior. With the help of web analytics we profile behavior patterns which then help us make the right decisions about information architecture, usability, accessibility, web design and development techniques as well as the marketing channels we can use.

We describe this process — which is a methodical, systematic and rational approach — as Internet Marketing From the Ground Up. From beginning to end the process reflects the Internet's true purpose: supplying users with relevant information.

Our Toolset

Web development: XHTML 1.1 (Strict, Transitional, WCAG1.0, WCAG2.0), HTML 4.01 (Strict, Transitional, WCAG1.0, WCAG2.0), HTML5 (WCAG1.0, WCAG2.0), CSS 2.1, CSS3, Microformats, Rich Snippets, XFN, FOAF, JavaScript / Ajax

Programming: PHP, Ruby on Rails, Perl

Web servers: Apache, Nginx

Databases: XML, MySql, PostgreSQL, CouchDB